The Importance of Participating in Red Ribbon Week The news of his death touched the nation, and today, millions of young people born well after Kiki’s death wear red ribbons and sign pledges to remain drug-free,” said DEA Administrator Michele M. “Red Ribbon Week honors Kiki Camarena, who more than 25 years ago made the ultimate sacrifice fighting drugs. The meaning of his sacrifice continues to galvanize communities through Red Ribbon Week, which calls upon organizations, parents, and educators to reinforce the dangers of drug abuse with children. Kidnapped, tortured, and brutally murdered by Mexican drug traffickers in 1985, Kiki’s death mobilized the public and raised awareness of drug use and prevention. We can’t thank you enough for all that you’re doing to help kids learn the importance of staying substance-free and saying “NO” to risky behaviors like underage drinking and underage cannabis use.Raising Awareness of Drug Abuse through Red Ribbon WeekĮnrique (Kiki) Camarena’s death created a worldwide rallying cry against drug abuse. Thank you for being part of our village during Red Ribbon Week! Your continued efforts have a big impact. Send an email to parents and caregivers sharing how alcohol affects developing brains so they feel confident continuing the conversation about underage drinking and underage cannabis use at home. During Red Ribbon Week, share classroom resources with fellow teachers. Parents and colleagues can be hesitant to talk about underage drinking if they’re not confident in communicating the facts. Share trusted resources to help others lead the conversation at home or school. School Principals, Counselors, and Nurses In addition, you will find social and emotional learning foundations woven into these science-based lessons. Talk about positive peer influence and use our free lesson plans and videos for fun and impactful learning during this week’s lessons. You’re dedicated to creating a workspace that’s collaborative, encouraging, and geared towards student success, so Red Ribbon Week is a time to continue emphasizing these healthy living foundations. Maintain a healthy classroom environment. As the number of conversations about alcohol goes up, underage drinking rates go down. If you’re not sure how to start talking about alcohol in your home, our conversation infographic can help. Talking with kids about the negative effects alcohol can have on their developing brains has a big impact. Keep talking! Even though it may seem like our kids aren’t listening when we talk, parents continue to be the #1 influence on kids’ decisions to drink-or not to drink-alcohol. And they work! Underage drinking levels are at historically low levels! That means together, we are doing a great job-and we need to keep up the good work! Here are some things we can all keep doing to remind kids they have the power to say “NO” to underage drinking. Continued conversations with parents, educators, and counselors help kids say “YES” to a healthy lifestyle and “NO” to underage drinking.Ĭonsistent messaging and frequent conversations matter. Prevention education is a collective effort during Red Ribbon Week and beyond. It takes a village to keep kids saying “NO” to harmful risky behaviors like underage drinking and underage cannabis use, and each of us plays an important role. It’s Red Ribbon Week, which means conversations about keeping kids alcohol- and substance-free are happening in classrooms around the country.
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